BLACK PRINT ADS
Print ads created by and featuring Black Americans.
“Strong Enough for a Man, But Made for a Woman” is an iconic tagline written by Carol H. Williams early in her career. In 2017, Williams became the first African-American woman creative inducted into American Advertising Federation Hall of Fame.
Carol H. Williams founded Carol H. Williams Advertising (CHWA) more than three decades ago after recognizing the need for advertising that speaks to the sophisticated and influential African-American and urban markets. Started in 1986 in Carol’s living room, CHWA now has offices in Oakland, CA, Chicago, and New York City. A highly diverse and skilled staff produces award-winning advertising and marketing campaigns for Fortune 500 companies—including General Motors, The Walt Disney Company., Coors Brewing Co, US Army, General Mills, Kraft, Gilead Sciences, HP, Allstate Insurance, Procter & Gamble (My Black Is Beautiful; Pantene and CoverGirl), Marriott, Partnership For a Drug Free America and several others. CHWA’s annual billings exceeded $100 million for more than a decade.
Many ads were cultural signs of the time. Black is beautiful is a cultural movement that was started in the US in the 1960s by African Americans.
